IBPS SO Marketing Officer Scale 1

Hi Folks,
Here we are sharing the exam pattern and syllabus for IBPS SO Marketing according to the latest pattern. This syllabus isn't official, we have framed this syllabus based on the latest exam trends and previous year's papers.

IBPS SO 2020 Expected Notification Date: 1 October 2020

Exam Pattern

Preliminary Exam

Serial No.	Name of Tests	No. of Questions	Maximum Marks	Duration
1	English Language	50	25	40 Minutes
2	Reasoning	50	50	40 Minutes
3	Quantitative Aptitude	50	50	40 Minutes
	TOTAL	150	125

Mains Exam

Name of Tests	No. of Questions	Maximum Marks	Duration
Professional Knowledge	60	60	45 Minutes

Quantitative Aptitude

Data Interpretation
Data Sufficiency
Number Series
Time and Work
Time and Distance
Simple and Compound Interest
Ratio and Proportion
Averages
Mixture and Allegation
Pipes and Cisterns
Problems based on trains
Percentages
Partnership
Clocks
Permutation and Combinations
Probability
Profit, Loss and Discount
Elements of Algebra
Quadratic Equations

Reasoning Ability

Coding & Decoding
Syllogism
Machine Input Output
Puzzles
Seating Arrangements
Direction Sense Test
Blood Relations
Problems based on Ages
Rankings
Data Sufficiency
Statement and Conclusions
Statement and Assumptions
Statement and Arguments

English Language

Reading Comprehensions
Para Jumbles
Vocabulary
Error Spotting
Cloze test

IBPS SO Marketing Professional knowledge Syllabus

In previous years IBPS SO Marketing Mains exam, we noticed that questions were asked from Management as well as from Financial Awareness.

Marketing Management

Basics of Marketing
Marketing Environment
SWOT Analysis
BCG matrix
Porter's 5 forces Model
Leadership Strategies
Product Management
Brand Management
Market Segmentation, Targeting & Positioning
Retail Marketing and Management
Sales Promotion
Pricing
Packaging & Labelling
Public Relations
Service Marketing
Marketing Information System (MIS)
Consumer Buying Behaviour
Business Buyer Behaviour
Distribution Management
Customer Relationship Management (CRM)
Corporate Social Responsibility
Business Ethics
Motivation Theories
Market Research
Market Communication

Marketing Awareness

Popular brands and their
Popular aquisitions
Companies and their CEO's
Brand ambassadors of brands
Popular brand campaigns
Latest products and applications of banks

Statistics

Sampling and Sampling Distributions
Measures of Central Tendency and Dispersion
Statistical Survey
Classification, Tabulation and Presentation of Data
Testing of Hypothesis in Case of Large and Small Samples
Simple Correlation and Regression

Financial Awareness

Indian Financial System
Banking Reforms
Regulatory Bodies in India- NABARD, SEBI etc.
International Banking
Important RBI Circulars
Latest Updates in Financial & Capital Markets
Financial Terms
Banking Terms
Latest Acts related to Banking
Priority Sector Lending
NPA - latest news
SARFAESI Act
RBI Monetary Policy
Capital & Money Market Instrument
Commercial Banks, NBFCs, HFC - Latest news
Mergers and Acquisitions in Banking Companies
Credit Rating and Agencies
Payment Options- NEFT, RTGS, Bharat Bill payment etc.
Ratio analysis
Cost volume profit analysis

IBPS SO Marketing Cutoff in 2019 (General and OBC Categories)

Preliminary: 29.25 out of 125

Mains: 27.25 out of 60

IBPS SO Marketing SO Previous Paper

IBPS SO Marketing Course

Team BankExamsToday is offering is a full-fledged, comprehensive and systematic course for the preparation of IBPS SO Marketing exam. We are covering both Preliminary and Mains exams.

Course features

Video classes
Study Material
Live sessions
Test series - 10 full-length tests
Unit tests
Special attention to Professional knowledge section from Day 1
Systematic study plan
Interview preparation guide

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