SPECIALIST OFFICER: Marketing Syllabus

Particulars

• Concept, Nature, Scope and Importance of Marketing     

• Meaning, Functions and Importance of Marketing Management Marketing Organisation

• Marketing Process & Marketing Planning             

• Marketing Programme 

• Marketing Decisions      

• Marketing Research       

• Marketing Segmentation.            

• Consumer/Buyer Behaviour & Motivation           

• Sales Forecasting & Sales Budget             

• Product               

• Product Planning and Development       

• Branding, Packaging, Labelling, Standardisation & Grading         

• Pricing Decisions             

• Channels of Distribution and Physical Distribution          

• Wholesale and Retail Trade       

• Advertisement 

• Sales Promotion & Personal Selling         

• Sales Management         

• Rural Marketing              

• Bank Marketing               

• Insurance Marketing     

• Marketing Environment               

• International Marketing              

• Social Responsibility & Marketing Ethics              

• Consumer Protection in India    

• Marketing of Services

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