1. Which of the following statements is true ?
(a) Marketing makes the company go into loss due to higher expenses.
(b) Marketing is not required in profit making companies.
(c) Marketing sharpens the minds of the employees.
(d) Marketing is a time-bound seasonal function.
(e) Marketing is a waste of time.
2. Marketing plan helps in—
(a) Better lead generation
(b) Better systems
(c) Better results
(d) Improved balancesheet
(e) Better customer service
3. If marketing is done effectively, which of the following will not be required—
(a) Advertisement
(b) Publicity
(c) Market research
(d) Market segmentation
(e) None of these
4. Market research is the function of—
(b) Customers
(c) All Bank staff
(e) None of these
5. Market survey means—
(a) Market research
(b) Market planning
(c) Marketing strategies
(d) Market monitoring
(e) All of these
6. Which among the following is included in Marketing decision ?
(a) Promotion decision
(b) Project cost decision
(c) Finance decision
(d) All of these
(e) None of these
7. A lead means—
(a) A prospect who is more likely to avail of the bank's product
(b) A political leader
(c) A religious leader
(d) A Bank Chairman
(e) None of these
8. Bank marketing means—
(a) Selling of banks
(b) Merger of banks
(c) Selling bank's product and services
(d) Selling various items in banks
(e) All of these
9. The need or want for a particular product becomes a demand when—
(a) The product/ service is available
(b)It is backed by buying power
(c) A product represents that particular need
(d)All of these
(e) None of these
10. The systematic gathering, recording and analyzing of data with respect to a particular market is known as—
(a) Market share
(b) Market segmentation
(c) Market profile
(d) Market research
(e) Marketing research
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