Today we are sharing DI question with two graphs. Try to solve this and share your marks. Keep Practicing.
Study the following graphs and answer the question based on them.
DSJ = Dalal Street; BI = Business India
BW = Business World FI = Fortune India
QUESTIONS
1) The total circulation of figures for the four magazines together in 1988 was approximately
e) None of these
2) During the years 1987-89, the magazine that has shown maximum percentage growth in circulation has been
a) Business India
b) Dalal Street Journal
c) Business World
d) Fortune India
e) None of these
3) In 1989, if Fortune India were to change the same rate to its advertiserson Dalal Street journal was charging a year ago, their cost of advertisement per thousand copies in Fortune India would
a) decrease by 50 %
b) increase by Rs. 140
c) Decrease by Rs. 400
d) Increase by 25 %
e) None of these
4) In 1988, the advertisement cost of colour page per thousand, copies was lowest for
a) Business India
b) Dalal Street Journal
c) Business World
d) Fortune India
e) None of these
5) The advertisement cost of page per thousand copies for business world has from 1987-88
a) remained the same
b) decreased by Rs 200
c) increased by Rs 466
d) Increased by Rs 200
e) None of these
ANSWERS
1) c – 157000
2) b – Dalal Street Journal
3) a – decreases by 50%
4) b – Dalal Street Journal
5) c – increased by Rs 466
SOLUTION
1) Total circulation in 1988 = 40000 + 60000 + 30000 + 27000 = 157000
2) Percentage growth for the business India during 1987-89 = (69 – 45) / 45 * 100% = 53.3%
Percentage growth for the Dalal Street Journal during 1987-89 = (49 – 18) / 18 * 100% = 172%
Percentage growth for the Business World during 1987-89 = (32 – 25) / 25 * 100% = 28%
Percentage growth for the Fortune during 1987-89 = (31 – 20) / 20 * 100% = 55%
MAXIMUM is for Dalal Street Journal
3) In 1989, advertisement tariff for FI in 1989 = Rs 28000
According to condition, advertisement tariff for 1989 = Rs 14000
So, cost of advertisement will be decreased and percentage decrease per thousand copies
= [(28000 – 31000)/1000] – [(14000/31000) – 1000] / [(28000 – 31000)/1000] = 50%
4) Advertisement cost per 100 copies is given below
Dalal Street Journal = (14000/40000)*1000 = Rs 350
Business World= (20000/30000)*1000 = Rs 666
Fortune India= (17000/27000)*1000 =Rs 629
Business India= (30000/60000)*1000 =Rs 500
LOWEST is for Dalal Street Journal.
5) Advertising Cost per 1000 copies of Business World in 1987
= (5000/25000)/1000 = Rs 200
Advertising Cost per 1000 copies of Business World in 1988
= (20000/30000)/1000 = Rs 666
Hence, cost increased by Rs 466
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