SBI PO Mains - Marketing Quiz

Today I am going to share important marketing questions for SBI PO Mains exam. This week I planned to share 120 important questions.

#1

A competitive strategy in which a company sells company sells goods at lowest price with similar features of costlier products.

1. Differentiation strategy
2. Cost focus strategy
3. Cost leadership strategy
4. Cost domination strategy

#2

Stage of product life cycle in which sale volume is highest

1. Introduction
2. Growth
3. Maturity
4. Decline

#3

Which of the following is not one of 5 P’s of Marketing ?

1. Price
2. People
3. Place
4. Packaging

#4

Which of the following is not a step in Marketing process :-

1. Situation Analysis
2. Marketing Strategy
3. Marketing Mix Decision
4. Operational setup

#5

Who coined Societal Approach of Marketing?

1. American Marketing Association
2. Mazur
3. Kotler
4. Eldridge

#6

In BCG matrix, businesses with low growth rate and high market share are known as :-

1. Dogs
2. Cash Cows
3. Question marks
4. Stars

#7

What does “T” stands for in SWOT analysis :-

1. Target
2. Trial
3. Threats
4. Time

#8

In Bench-marking we compare business’s performance with

1. Alternative products
2. Companies in same industry
3. Companies selling products in direct competition
4. Subsidiaries

#9

In Skim pricing strategy, seller sets :-

1. Cost plus margin price
2. Very high price for price insensitive buyers
3. Low price for high sales volume
4. Seller sells at loss to gain market share

#10

In Penetration pricing strategy, seller sets :-

1. Cost plus margin price
2. Very high price for price insensitive buyers
3. Low price for high sales volume
4. Seller sells at loss to gain market share

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