Q.1. Cross selling is very effective in the sale of one of the following -
(1) Debit - Card
(2) Credit- Cards
(3) Internal- Banking
(4) Auto Loan
(5) All of these
Q.2. Target market for debit card is -
(1) All existing account holder
(2) All sales persons
(3) All NRI’s
(4) All HNI’s
(5) All of these
Q.3. SME means -
(1) Small and medium enterprises
(2) Small scale marketing entities
(3) Small & medium establishments
(4) None of these
Q.4. “Out-sourcing means service rendered by -
(1) Outside agencies
(2) Other departments of the company
(3) Employees other than the sales person
(4) Marketing department
(5) None of these
Q.5. Sales promotion involves, the incorrect option-
(1) Building product awareness
(2) Creating interest
(3) Providing Intonation
(4) Designing new product
(5) None of these
Q.6. DSA Means -
(1) District sales Authority
(2) Direct Selling Agent
(3) Distributor and Sales agent
(4) None of these
(5) All of these
Q.7. “Conversion” in sales language means -
(1) Converting a buyer into a seller
(2) Converting a seller into a buyer
(3) Converting a prospect into customer
(4) All of these
(5) None of these
Q.8. Bank Marketing is treated as -
(1) Transaction marketing
(2) Service marketing
(3) Indoor marketing
(4) all of these
(5) None of these
Q.9. Leads can be provided by -
(1) friends relatives
(2) Websites
(3) Directories
(4) All of these
(5) None of these
Q.10. Marketing is – Find the wrong option -
(1) an ancient concept
(2) a modern concept
(3) a continuous affair
(4) a team effort
(5) None of these
Q.11. Which of the following statements is correct?
(1) Marketing is the term used to refer only to the sales function within a firm.
(2) Marketing managers usually don’t get involved in production or distribution decisions.
(3) Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole.
(4) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, society at large.
(5) None of these
Q.12. The term marketing refers to ———-
(1) New product concepts and improvements
(2) Advertising and promotion activities
(3) A philosophy that stresses customer value and satisfaction
(4) Planning sales campaigns
(5) None of these
Q.13. In the history of marketing, when did the production period end?
(1) In the late 1800s
(2) In the early 1900s
(3) In the 1920s
(4) After the end of the Second World War
(5) None of these
Q.14. A marketing philosophy summarized by the phrase “a good product will sell itself” is characteristic of the ——— period.
(1) Production
(2) Sales
(3) Marketing
(4) Relationship
(5) None of these
Q.15. Which of the following factors contributed to the transition from the production period to the sales period?
(1) Increased consumer demand
(2) More sophisticated production techniques
(3) Increase in urbanization
(4) The Great Depression
(5) None of these
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