IBPS SO Marketing Officer Scale 1 2020-21

Hi Folks,
Here we are sharing the Important information about the latest notification about the Exam Date, Number of vacancies, Exam pattern and Syllabus for IBPS SO Marketing according to the latest pattern. This syllabus isn't official, we have framed this syllabus based on the latest exam trends and previous year's papers.

Important Dates

Events	Tentative Dates
On-line registration including Edit/modification of application by candidates	02.11.2020 – 23.11.2020
Online Examination- Preliminary	26.12.2020 and 27.12.2020
Online examination - Mains	24.01.2021
Conduct of interview	February 2021

Number of Vacancies

Post	Number of Vacancies
Marketing Officer	60

Exam Pattern 

Preliminary Exam

Serial No.	Name of Tests	No. of Questions	Maximum Marks	Duration
1	English Language	50	25	40 Minutes
2	Reasoning	50	50	40 Minutes
3	Quantitative Aptitude	50	50	40 Minutes
	TOTAL	150	125

Mains Exam

Name of Tests	No. of Questions	Maximum Marks	Duration
Professional Knowledge	60	60	45 Minutes

Syllabus for Preliminary Examination

Quantitative Aptitude

• Data Interpretation
• Data Sufficiency
• Number Series
• Time and Work
• Time and Distance
• Simple and Compound Interest
• Ratio and Proportion
• Averages
• Mixture and Allegation
• Pipes and Cisterns
• Problems based on trains
• Percentages
• Partnership
• Clocks
• Permutation and Combinations
• Probability
• Profit, Loss and Discount
• Elements of Algebra
• Quadratic Equations

Reasoning Ability

• Coding & Decoding 
• Syllogism
• Machine Input Output
• Puzzles
• Seating Arrangements
• Direction Sense Test
• Blood Relations
• Problems based on Ages
• Rankings
• Data Sufficiency
• Statement and Conclusions
• Statement and Assumptions
• Statement and Arguments

English Language

• Reading Comprehensions
• Para Jumbles
• Vocabulary
• Error Spotting
• Cloze test

Syllabus for Mains Examination

Professional knowledge 

In previous years IBPS SO Marketing Mains exam, we noticed that questions were asked from Management as well as from Financial Awareness.

1. Marketing Management (Weightage: 10-12 questions)

• Introduction to Marketing
• Introduction to Marketing Management
• Nature and Scope of Marketing
• Marketing Environment
• Marketing Organization
• Processes and Planning
• Marketing Programs
• Marketing Decisions
• Marketing Mix (4Ps, 7Ps, etc.)
• Exchange definition
• ​​​​​​​Holistic Marketing
• Marketing competitiveness

2. Marketing Research (Weightage: 1-2 questions)

• Marketing Research
• Competitor Analysis
• Market Segmentation
• User Research & Feedback
• Research Tools
• Demand Forecasting

3. Marketing Planning and Strategies (Weightage: 8-12 questions)

• Management Processes in Marketing
• Types of Marketing Plan
• Competitive Marketing Strategies
• Interactions between the Marketing Mix and Marketing Environment
• Control Mechanisms in Marketing
• Strategic planning
• Strategic units
• Promotional Strategy
• Advertisement strategies
• Competitive strategy
• Marketing control
• Price volume control 

4. Marketing Types(Weightage: 1-2 questions)

• Marketing of Services
• International Marketing
• Rural Marketing
• Bank Marketing
• Insurance Marketing 

5. Product Management (Weightage: 10-12 questions)

• Introduction to Product Life Cycle
• Product Planning & Development
• Branding, Packaging, Labeling, Standardization & Grading
• Pricing and Distribution channels
• Levels of a product
• Product mix
• Product Portfolio Decisions
• BCG matrix and its applications
• Product planning,
• New Product Development Process
• Innovation and Creativity
• Product Testing
• Product Placement & Commercialization
• Product Vertical Integration
• Product development process

6. Pricing Decisions (Weightage: 2-3 questions)

• Price and its Determinants
• Objectives of Pricing Decisions
• Factors Affecting Pricing Decisions
• Pricing Policies and Strategies
• Pricing Methods 

7. Distribution Strategy (Weightage: 1-3 questions)

• Meaning, Need for and Importance of Distribution Channel
• Factors Influencing Channel Decisions
• Types of Channels- Direct Channel, Indirect Channel
• Functions of Channel Members 

8. Promotion Mix and Sales(Weightage: 2-3 questions)

• Promotion mix and its components
• Advertising
• Sales Promotion
• Personal selling
• Direct marketing
• Public Relations and publicity
• Online marketing
• Developing an integrated promotion mix
• Promotion Mix Decisions:
• •  Advertising decisions
  • Sales promotion decisions
  • Personal selling decisions
  • Public Relations and Publicity decisions

9. Brand Management (Weightage: 2-3 questions)

• Introduction to brands and brand management
• Brand research and brand equity
• Branding for different product categories
• Branding & differentiation
• Brand image
• Brand element and brand association
• Brand equity measurement
• Competitive analysis
• Brand positioning
• Brand hierarchies
• CBBE (Customer-based brand equity)
• Branding & IMC

10. Consumer Behavior (Weightage: 2-3 questions)

• Determinants of consumer behaviour
• Types of buying decisions
• Stages of the buying process
• Importance of consumer behaviour study
• Consumer personality & brand personality
• Buying influences
• Buying process
• Factors influencing buying decisions
• Models of buying behaviour
• Post-purchase behaviour
• Data collection techniques
• Sources of secondary data for marketing decisions
• Buyer-supplier relationship
• Customer value 

11. Services/Digital Marketing (Weightage: 2-3 questions)

• Customer relationship management (CRM)
• Internet marketing
• Social Media Optimization (SMO)
• Social Media Marketing (SMM) and Search Engine Optimization (SEO)
• The distinction between goods and services
• Marketing mix for services
• Types of services
• Strategies for Services Marketing 

12. Advanced Marketing Techniques (Weightage: 2-3 questions)

• Global marketing
• Strategic Marketing Process
• Value chain
• Value creation
• Nature & scope of rural markets,
• Marketing to cooperatives,
• Channels of distribution in rural India.
• Inbound marketing, reverse marketing, up-selling, down-selling and cross-selling techniques
• CSR. 

13. Miscellaneous Topics (Weightage: 1-2 questions)

• Social Responsibility
• Marketing Ethics
• Consumer Protection in India
• Wholesale and Retail Trade
• NPV theory
• HERZBERG Theory
• Alliance marketing
• Green marketing
• E-commerce
• E-marketing
• E-Retailing
• Relationship marketing
• Mobile marketing

14. Marketing Awareness

• Popular brands and their
• Popular acquisitions
• Companies and their CEO's
• Brand ambassadors of brands
• Popular brand campaigns
• Latest products and applications of banks

15. Financial Awareness

• Indian Financial System
• Banking Reforms
• Regulatory Bodies in India- NABARD, SEBI etc.
• International Banking
• Important RBI Circulars
• Latest Updates in Financial & Capital Markets
• Financial Terms
• Banking Terms
• Latest Acts related to Banking
• Priority Sector Lending
• NPA - latest news
• SARFAESI Act
• RBI Monetary Policy
• Capital & Money Market Instrument
• Commercial Banks, NBFCs, HFC - Latest news
• Mergers and Acquisitions in Banking Companies
• Credit Rating and Agencies
• Payment Options- NEFT, RTGS, Bharat Bill payment etc.

IBPS SO Marketing Cutoff in 2019 (General and OBC Categories)

Preliminary: 29.25 out of 125
Mains: 27.25 out of 60

IBPS SO Marketing Course

Team BankExamsToday is offering a full-fledged, comprehensive and systematic course for the preparation of IBPS SO Marketing exam. We are covering both Preliminary and Mains exams.

Course features

• Video classes
• Study Material
• Live sessions
• Test series - 10 full-length tests
• Unit tests
• Special attention to Professional knowledge section from Day 1
• Systematic study plan
• Interview preparation guide

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