This study plan includes the syllabus of both Preliminary and mains exams.
30 days of Exam Strategy
Week 1
- Practice data interpretation sets
- Series
- Basics of Marketing
- Marketing Environment & Analysis
- Consumer Behavior
- Business Buyer Behavior
- Product Life cycle (PLC)
- New Product Development
- Segmentation, Targeting and Positioning (STP)
Week 2
- Practice puzzles and seating arrangement
- Inequalities, Syllogism, Critical reasoning, Blood relations
- Branding
- Product Management
- Service Marketing
- Motivation Theories
- Leadership Strategies- Porter's 3 Generic Strategies
- Pricing
- BCG Matrix
- Porter's Model
Week 3
- Arithmetic (Time and Work, Time and Distance, Simple and compound interest, Mixtures, Problem-based on ages)
- Customer Relationship Management (CRM)
- Advertising & Promotion
- Marketing Channels
- Distribution & Channel Management
- Corporate Social Responsibility
Week 4
- Take 5-10 full-length mock tests
Exam strategy after preliminary exam
Week 1 – After Pre-exam
- Capital Budgeting
- Capital Structure
- Cost of capital
- Leverages
- Ratio analysis
Week 2 – After Pre-exam
- Human Resource Management
- Job design & Job Analysis
- Training and Development
- Performance Measurement & Performance Appraisal
- Leadership & Grievance
- Discipline
- Employee Compensation
IBPS SO Marketing Course by Ramandeep Singh
Team BankExamsToday is offering is a full-fledged and a comprehensive course for the preparation of IBPS SO Marketing exam.
Course features
- Video classes for Preliminary and Mains exams
- Complete study material in PDF
- Regular live sessions
- Test series - 10 full-length tests
- Chapter-wise tests
- Systematic study plan
- Interview preparation guide
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