Q1. Diversification in existing products can be done with the help of —
(a) Competitor
(b) Market
(c) Faulty Market Programme
(d) Sound Market Programme
(e) None of these
Q2. Maximum Utilization of marketing resources of an enterprise is necessary to make _______.
(a) The consumer Fool
(b) The Businessman Rich
(c) The marketing efforts successful
(d) The Government Stable
(e) All of above
Q3. If an enterprise want to be successful in its marketing efforts, it must —
(a) Maintain the quality of product
(b) Offer its product at reasonable prices
(c) Produce low quality product
(d) Indulge in Illegal Activities
(e) a and b
Q4. What is one of the benefits of large scale production ?
(a) Cost control at the time of production
(b) Inferior product
(c) Product can be offered at lower prices
(d) Product can capture a good market share
(e) a, c and d
Q5. What is one of the various aspects on which Marketing Programme is being prepared ?
(a) Co-coordinating Marketing
(b) Directing Marketing Activities
(c) Controlling Marketing Activities
(d) All of above
(e) None of above
Q6.Which of the following is not related with international marketing:
(a) Export
(b) Licensing
(c) Penetration
(d) Exchange risk
(e) Legal Status
Q7. MNCs can be classified on the basis of :
(a) Structure
(c) Performance
(d) Behavior
(e) All of the above
Q8. What is the point that an agent has to take care during an interview ?
(a) His interest
(b) His Needs
(c) Other things matter to him
(d) Selling of policy
(e) a, b and c
Q9. What are the different controllable demand variables?
(a) Price of Product
(b) Quality of Product
(c) Channels of Distribution
(d) All of above
(e) None of above
Q10. All the variables which are beyond control are called —
(a) Quality
(b) Uncontrollable
(c) Controllable
(d) Channels of Distribution
(e) Substitute Product
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