IBPS SO 2015: Marketing Quiz

1. Which commodity does not need any middlemen? 

(1) Seasonal 

(2) Bulk 

(3) Unit value 

(4) Perishability 

(5) None of above 

2.  Which of the following is not a sub-division of Market consideration ?

(1) Order size 

(2) Geographical Location 

(3) Industrial Market 

(4) Number 

(5) Profit

3. The channel policies are highly affected by the_________.

(1) buying habits of consumers 

(2) Retailer 

(3) Wholesaler 

(4) Number 

(5) Geographical Area

4. What is the company's consideration regarding selecting of suitable distribution channel? 

(1) Reputation

(2) Financial Resources 

(3) Experience and competence of management 

(4) Desire to control the channel 

(5) All of above

5. What is the factor that must be considered while selecting a particular dealer for the sale of Products ?

(1) Ability to arrange for repair 

(2) Ability to cover the territory 

(3) Capacity to secure business 

(4) Credit standing of the dealer

(5) All of above

6. Which is the first aspect of any business?

(1) Determination of marketing objectives

(2) Elimination of objectives 

(3) Formation of plan 

(4) Execution of plan 

(5) All of above 

7. What is the first problem arising before a business concern just after the determination of marketing objectives ?

(1) Marketing plans 

(2) How to achieve these marketing objectives 

(3) How to help customers 

(4) How to increase profits 

(5) All of above except 2

8. Who said “A Marketing Programme is a set of policy decisions on the level, allocation and.mix of marketing efforts.”? 

(1) Philip Kotler

(2) H.L. Hansen 

(3) Marshal 

(4) Robinson 

(5) None of above

9. Marketing programme determines marketing mix which includes —

(1) Distribution Mix 

(2) Communication Mix 

(3) Service Mix 

(4) Sale Mix 

(5) 1, 2 and 3

10. What are the main elements of Marketing Programme ?

(1) Planning of Marketing Programme

(2) Removing of Marketing Programme

(3) Implementation of Marketing Programme

(4) None of above 

(5) 1and 3 

Answers will be provided soon 

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