In a series of sharing study material for IBPS Special Officer exam. Today I am sharing I am sharing Marketing management expected question bank.
Within a week, I will share a 500 questions PDF.
In case you don't want to read my notes and you are having a full fledged book then read the following topics .
Important topics
- Marketing management
- BCG matrix
- Porter model (Competitive startegies)
- 5 Ps and 5 Cs of Marketing
- Value chain analysis
- Product mix
- Du-pont model
- Marketing mix
- Product life cycle
- Product development process
- Branding and advertisement
- Service marketing
- Marketing leadership strategies
- Pricing strategies
- Marketing terms (Like Dashboard, Content marketing, Conversion ratio etc.)
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